Wise words: People buy with emotion and justify with logic.
Scarcity
We value things more when there is less of it.
When you reduce the availability of what you sell, you can charge more.
Real-life examples:
Order before it sells out! (5 left in stock)
Only twenty spots left for this course
Limited edition sports cards
Urgency
We take action when things are urgent.
Urgency counteracts inaction. By making deadlines, you will get more customers to take action.
Real-life examples:
Countdown timers on website
Deals/discounts for a limited time
Seasonal items
Anchoring
Anchoring is changing the perceived value by relating the item to something similar.
By offering the most expensive thing upfront, your customers will see the cheaper option as a better deal.
Real-life Examples:
Expensive item shown first, then cheaper item.
Original price discounted (e.x.
$100now $80)
Social Proof
We trust things that other people trust. Also, we are more likely to do things when we see people like us doing it.
Use your customers and other people as proof that what you do works.
Real-life examples:
5-star reviews + comments
Testimonials from experts/influencers in your field (shows authority and credibility)
Trust badges of security, payment, and well-known businesses to decrease fear in customers
Applying these persuasion triggers will increase your business’s perceived value and get more customers.
Until next time,
Warren
P.S. In case you missed the past few articles: