📦My 3 Favorite Marketing Strategies

Wise words:  Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Simplicity 

Keep your business simple. Eliminate fancy designs, eloquent vocabulary, and clever videos that people won’t understand. 

Focus on a few benefits and make sure your customers understand you deliver those unique benefits better than others. 

A simple business makes your customers feel smart and want to buy from you.

Quantity not quality

Increase the quantity of content and advertising you do. 

Write more, record more, and post more. By marketing more, you can see what is and isn’t working and you can adjust your marketing strategy based on the results.

Don’t think you’re overwhelming your audience by posting too much, because people don’t care and they probably forgot about your business.

Quality comes from quantity.

Be your own customer

Know your customer better than they know themselves. Find what platforms they use, how they talk, and their behaviors and tendencies. 

Focus your attention on your business's ideal customer and make everything from your ads to your website focused on satisfying your ideal buyer. (full article on ideal buyers in case you missed it) 

When you understand your customer, they will understand (and buy) from your business. 

Until next time, 

Warren